So far, the marketing for The LEGO Batman Movie has played up the film’s apparent irreverence and it’s humorous take on the often darkly serious depictions of Bruce Wayne and his more famous alter ego. The ads and TV spots have begun appearing with greater frequency now that the film’s February release date is creeping ever closer. Most have been generous in terms of laying out the film’s basic concepts and its familiar-to-the-LEGO-universe theme of everything is better (awesome, even) when people figure out how to work together on a team. And it would seem that the concept of teamwork and togetherness goes both ways, as one ad gave Zach Galifianakis’ Joker the spotlight, highlighting the many villain cameos that will make an appearance in the film.
The ads themselves have done a solid job in making The LEGO Batman Movie look as appealing – if not more – ...
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