Transformers: the Last Knight brought in a franchise low in its North American debut this weekend, but the fifth entry in the franchise impressed internationally, earning $265 million in its first five days.
International box office gross has become more and more crucial to the success of major blockbusters over the past half-decade or so, in particular the rapidly growing film market in China. The Transformers franchise has been at the forefront of this new internationally focused trend, as 2014’s Age of Extinction earned more than billion dollars worldwide despite posting a then-franchise-low $245 million in the United States. Out of that $1.1 billion dollar gross, 78 percent came from ...
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