Rogue One: A Star Wars Story is about to launch a new era in the franchise as the first Star Wars anthology movie to hit the big screen. Though it will bring back some familiar faces among the characters, Rogue One will also introduce a whole new set of characters from both the Rebel and Imperial sides. It makes sense that a new direction for Star Wars would also incorporate some new-age marketing tactics.
The movie has seen the usual media blitz that leads up to such a hotly anticipated premiere. There has been a slew of trailers and posters, and many new TV spots have slowly peeled back the mostly unknown layers of this new entry into the Star Wars saga. But until now, Rogue One hasn’t made substantial use of new and emerging technology to make the most of its marketing campaign.
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