In just about a month (as of this writing), audiences will return once again to the galaxy far, far away for Rogue One: A Star Wars Story, the first standalone anthology film in the franchise. Though Disney has been downplaying the movie’s commercial expectations, Rogue One should end up being one of the biggest hits of the holiday season. Lucasfilm’s marketing campaign has generated much excitement, teasing a hard-hitting war drama with a strong emotional hook – and Darth Vader to boot.
With Rogue One‘s release date fast approaching, the studio’s advertising efforts have focused mainly on television spots, but there are still other items left to be unveiled. Lucasfilm has already revealed a bevy of ...
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