Alamo Drafthouse Founder Responds to Apple’s Rumored ‘Theater Mode’ #movienews

Alamo Drafthouse Cinema Sign

Apple has caused something of a stir, in the wake of rumors that the company is adding a “theater mode” option to the iPhone. Details on what exactly this “theater mode” would entail remain largely under-wraps for now, but the popular theory is that it would dim the iPhone screen, mute sounds and block incoming calls and messages, in turn making the device less distracting to other moviegoers.

Some theater owners might welcome the introduction of “theater mode” as a necessary compromise, as a means of addressing the general problem of people in the theater being on their phones after the film has begun. AMC proposed the idea of allowing texting at certain screenings last year, but that idea was quickly shot down as being too much of a ...

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