Earlier this year, 20th Century Fox began its official marketing campaign for Logan by releasing a series of mysterious, yet intriguing (and, in that case, black and white) photos online through Twitter, teasing elements from the Wolverine/X-Men film and culminating with the movie’s trailer debut. The strategy worked by most accounts, so it only makes sense that Fox is now repeating it for another one of the studio’s franchise tentpoles slated to arrive in 2017 – namely, Alien: Covenant, the Ridley Scott-directed project that serves as both a sequel to the filmmaker’s Prometheus and more of a straight-forward prequel to Scott’s sci-fi/horror classic Alien than Prometheus was.
The Covenant images that have been released so far have banked heavily on fan nostalgia for the Alien franchise, with images ...
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